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07th July 2020

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Yamaha app lets fans cheer out loud in empty stadiums.

Top-flight sports is slowly returning to empty stadiums. But not necessarily, noiseless stadiums. Music instruments major Yamaha Corporation has rolled out remote cheering system ‘Remote Cheerer powered by SoundUD’ to enable remote cheering for 26 football clubs at Japanese soccer league matches across three divisions. The app, which is still in testing stage, is connected to 58 speakers around the stadium and more or less re-creates the atmosphere of a normal match. It basically, plays out fans’ claps, cheers, jeers and chants loud into the stadium. Most sports analysts feel that this could be the future as social distancing seems set to continue as the norm and crowded places are shunned. The word from Japanese matches suggest that the app has been mostly successful and the response has been positive. Hence, a bigger rollout of the app is likely. The use of technology for sports coverage is only starting, and it is said that with multiple cameras installed in stadiums, virtual reality video technology could allow spectators at home to control how they watch a match. When the NBA restarts its postponed season later this month, similar technologies could boost the home viewer experience.

Yamaha app lets fans cheer out loud in empty stadiums

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Founder story


Race for an Indian social network
Race for an Indian social network.

After the ban on 59 chinese apps hourly installations spiked, with 300,000 to 400,000 people downloading the app every hour for "Chingari". Roposo also saw daily active users tripled, another Indian short-video app. With roughly 200 million Indians waiting to be snapped up, a mad dash has ensued to build a viable Indian social network from the ground up. Business plans are being crafted with the assumption that it will last at least 90 days. TikTok didn’t topple either Facebook or Instagram. It merely created a new niche for itself by introducing short-videos. The Indian government waded in late last week with its own app innovation challenge, which seeks to incubate home-grown apps in key sectors, but building a social network requires deep pockets, a large innovative workforce, and a market where digital advertising revenue is substantial, among other factors. Even tech giants like Google have tried and failed many times. Whether it was planned that way or not, the government has given Indian apps a watershed moment. Arun Tadanki, lead of LetsVenture pointed out that every app has a moment in its lifetime when it goes viral, and this is that moment for Indian short-video platforms. Jayanth Kolla says “India just doesn’t have the talent". In fact, the country’s best talent is often working in the Valley and building the greatest products in the world. The next six months will be a sprint that could set Indian firms up for the marathon.
Founder story


From a housemaid to a founder
From a housemaid to a founder

An interesting short story by Lemonop's founder Swaroop Chand Martha Matilda Harper, a housemaid, used all her savings to open a saloon. Acceptance was low initially, so she let a nearby music school use her space as a waiting room. Mother's waiting for their children's piano lessons started using her services. MMH made her own products, used her own images for marketing (pic), invented a reclining shampoo chair & a sink with a neck cut-out. As demand grew, she did careful selection of new location operators (housemaids with ambitions & discipline), gave intense training, ensured only Harper shampoo, brush, chair etc were used, she controlled signage & ads for consistency. The founding year was 1888 & the business grew to a 350 store giant by 1921. Roy Kroc is credited with popularising the franchise model by growing McDonald's, but MMH did that 60 years earlier.
On a parting note...

“Learning is not the product of teaching. Learning is the product of the activity of learners.” ~ John Holt

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